Bill Maher is the King of New Rules, but that hasn’t kept me from coming up with some of my own. One of my latest new rules: you shouldn’t “like” your own Facebook status. The reason is self-explanitory.
I saw a commercial on TV the other night which spurred another New Rule. The commercial featured Santa, reindeer, Christmas trees, Christmas lights, stockings over the fire place, and milk and cookies.
It was, without a shadow of a doubt, a Christmas advertisement. But Santa said, “Happy Holidays,” and with that, I took issue.
When I was a kid, the whole Merry Christmas thing offended me. If you know me today, you might be surprised since the general though of religion makes my skin crawl. But when I was young, I felt screwed. Why didn’t Jews get TV commercials? Why was Chanukah an afterthought? Why didn’t Jews get a holiday movie (Passion of the Christ doesn’t count)? Why would TV shows have some half assed little Menorah in the corner with one big nosed, curly haired Jew standing all alone, while everyone else had a good time? Why does this paragraph remind me of Passover diners?
Then, to appease me (and only me), the holidays were jumbled together. And that made me happy because, well, the spotlight wasn’t just on Santa and Jesus. If you wish me a Merry Christmas, chances are I’ll give you the death stare. While I don’t really celebrate any holiday, I do feel, in the spirit of the season, that the whole Happy Holidays greeting is acceptable.
If you run a generic “go buy stuff” commercial, it’s cool to cut to the chase with a Happy Holidays greeting. If you make no effort to include anyone else’s holiday celebration in your ad (and that’s totally fine) then call it what it is—a Christmas ad.